Jeffrey Baylor, who has successfully led enrollment efforts at institutions across the U.S., joined the University of Virginia’s College at Wise in 2022 as Vice Chancellor for Enrollment Management. 

Baylor spent three years at West Texas A&M University (WTAMU) as the Associate Vice President for Student Enrollment Engagement and Success. During his time at WTAMU, he led the University’s recruitment efforts through the pandemic, including recording WTAMU’s highest enrollment on record.  

Prior to Texas, Baylor spent eight years as Vice President for Marketing, Enrollment and Student Services at the University of South Dakota (USD), where he was accredited with increasing enrollment while transitioning the University from a regional university to a national brand, claiming its stake as South Dakota’s flagship. 

 Before arriving at USD, Baylor served in several key student services and enrollment leadership positions including Saint Leo University in Florida, Thiel College in Pennsylvania, and his alma mater, Marietta College in Ohio. Baylor’s experiences have included all levels of the NCAA and NAIA, three of the six accreditation regions, and institutions ranging from 1,000 to 14,000 students.

 The Apollo, PA native earned his bachelor’s and master’s degrees from Marietta College in 1993 and 1996 as well as a Master of Business Administration from Tiffin University in 2003.